• Clean Ingredients

    Paraben & Phthalate-Free. 

  • Vegan & Cruelty-Free 

    Kind to the planet. Kind for skin.

  • Dermatologist-Tested 

    Safe, simple, worry-free care.

  • Hypoallergenic

    Non-irritating & gentle on skin.

    NEW TATTOO ? WE GOT YOU 

    Clean, artist-trusted essentials that support your skin through the healing process and beyond.

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    Hustle Butter Deluxe Tattoo Balm (5 fl oz)

    The OG that started it all, our Deluxe Tattoo Balm is the tattoo balm artists and collectors around the world swear by. Made for new and existing tattoos alike, this petroleum‑free, vegan formula helps moisturize and promote healthy‑looking skin throughout the entire tattoo process—from during the healing phase to forever after. It’s a total game-changer that helps soothe skin, nourish body art, and works to bring faded tattoos back to life. With clean ingredients (paraben & phthalate-free!) and zero buildup, artists can even use this balm in-process, as a glide, to help colors go in easier. Plus, it’s got that signature Hustle Butter scent that’s…well, addicting!

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    GET TO KNOW US

    HOW THE HUSTLE WAS BORN

    Born in Brooklyn, EST. 2012

    We fell in love with tattoo culture and artistry in the ‘80s, back when tattooing was illegal in NYC and aftercare was an afterthought. After gritting through long sessions and uncomfortable heals, we knew there had to be something better out there. We couldn’t find it, so we created it ourselves. And with that, the Hustle was born…  

    - Richie Bulldog & Seth Love  

    Trusted by Tattoo Artists Worldwide

    • USED BY ARTISTS WORLDWIDE: Hustle Butter is the #1 brand used and recommended by artists. Hustle Butter makes the full tattoo process better and more efficient for the artist and the client.
    • THE MOST RECOGNIZED NAME IN TATTOO CARE: Back in 2011 Richie Bulldog and Seth Love knew tattoos needed more care than what was available on the market. With the perfection of our flagship product, Hustle Butter Deluxe, a brand was born.
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    REAL FEEDBACK. REAL RESULTS.

    what our customers say

    • ★★★★★

      Hustle Butter balm isessential for any new tattoo. I've tried many different aftercare lotions and balms, with Hustle Butter being the absolute best! There are no close seconds... The balms rubs in easily with no greasy feel. Ask any tattoo artist and they'll tell you the same-Hustle Butter is the preferred aftercare product for any tattoo.

      Michael

    • ★★★★★

      I'm OBSESSED with this product!! I recommend it to every person I know who either has tattoos or is thinking about getting one. When I put Hustle Butter on my tattoos there's an almostimmediate difference in how vibrant and happy they look.

      Anna

    • ★★★★★

      The slogan 'before, during and after' exists for a reason. I don't recommend it only for keeping your tattoo vibrant, but I strongly recommend using it prior to the appointment so you can prepare the area for your tattooing session!

      Lena

    • ★★★★★

      Being made with clean ingredients and no petroleum, Hustle Butter just works better during the tattoo healing process and doesn't clog your pores.

      Pierre

    • ★★★★★

      Love this product my tattoo looks fresh! Makes it POP, scent is fantastic,makes my ink look like the first day I got it.

      Shaun

      Tattoo Tips and Truths

      • Tattoo Aftercare Guide: How To Care For Your New Tattoo & Tattoo Aftercare Instructions

        How To Care For A New Tattoo You love the design. You sat through the session. You paid for that tattoo with time, blood, and money. The...

      • Sunscreen For Tattoos: Can You Put Sunscreen On New Tattoos?

        Sunscreen For Tattoos Getting a tattoo isn’t just about the design—it’s an investment in self-expression. And like any work of art, it needs...

      • How To Keep Tattoos From Fading

        How To Keep Tattoos From Fading A tattoo is more than ink on skin; it's a story, a milestone, a piece of art that signifies something unique to you. But,...

        Join the hustle

        Give your tattoos the care they deserve with Hustle Butter Deluxe — the iconic tattoo balm trusted by artists and collectors worldwide. Its vegan, petroleum-free formula helps soothe, nourish, and keep tattoos looking bold and vibrant from fresh ink to fully healed masterpieces. Once you try it, your skin — and your tattoos — will feel the difference.

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